Concept Vision and Objectives For Opening a New Restaurant

My restaurant will be a French-American Bistro called the Brasserie II. The cuisine will consist of French food such as Steak Diane, escargots, and Frog Legs Provencal. Obviously there will be burgers and deli style sandwiches for customers who don’t prefer the French cuisine. There will be a full-scale bar located in the restaurant with some high quality spirits and cocktails being served. There is already a restaurant in Portland named the Brasserie Monmartre. Competition will be at a high level to convert people to frequenting our restaurant.


In about 3 years after opening, I see the restaurant as becoming a profitable organization. There is no plan of opening a new restaurant anywhere else even after the restaurant exceeds its revenue goals steadily for some years. Instead, a possible expansion may include opening up a new floor to the restaurant depending on the location and the actual building the restaurant is in.

To meet my goals for this concept restaurant, I will want a four year degree in college rather than a 2 year degree. This will make my background more credible to investors. I would like to have more experience and teaching in marketing and accounting to maintain maximum profits in the restaurant.


What makes our restaurant unique is the level of customer service. An example is calling the customer by name. This is achieved by looking at the name on the check or credit card and remembering it. If there is a repeat customer, the servers, bartenders, etc. will be able to greet that person and call them by there first name. That will make them feel welcome and they will want to return.

Location will be a major part of the restaurant’s success. We will be located near the MAX line. Parking is horrible on a Friday or Saturday night. Customers could use the MAX line as a form of cheap, reliable, and safe mode of transportation. Also if a customer has too much to drink at the bar, they don’t have to worry about driving and receiving a DUI.


Our Mission Statement: “We will provide the best dining experience through our customer service. We will keep customers and their families wanting to visit again and again.”

Environmental Analysis of Major Environmental Factors


There are many relevant facts about the Portland area that will contribute to the success and demise of my restaurant concept. The most basic most common facts surrounding this issue are that the population of Multnomah County (Portland) is about 650,000. That is not including suburb cities such as Beaverton, Hillsboro, and Gresham.

With the population over half a million plus just in the city it is important to know the average income of employed individuals. That figure is averaged out to be about $34,500 annually. This fact is obvious that people will be spending money at the establishment with that amount of income.

The plan is broken down into about 6 different sub-categories. These factors that influence the marketing plan are Geological, Socio culture, Political, Economic, Global, and Technical. Each of these have certain opportunities and risks involved that can harm or increase business.

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Distinctive Australian Cafe Tables and Chairs

The kind of wood used to manufacture furniture holds a great value. In Australia, they are known for this. Their unique hand-made designs are implemented on a raw piece of wood. These woods are sure to be sturdy and strong. There longevity is out of the question. They’re designs also vary from rails to legs. They combine skill and knowledge to come up with a beautiful design.

Stand-out and show people the uniqueness of your restaurant. Select furniture only suited for you. Create a theme that differs. And lastly, amaze everybody with your distinctive furniture.

Unique furniture – Australian inspired:

1. Eugene Table by Anton Gerner

Its distinctive look came from Macassar Ebony. It is a variegated wood, with stripes of streaky brown and black. This timber has wide range of hues. It is designed for a contemporary inner design for restaurant and cafés. When varnished, it shows a beautiful maroon red color. A perfect furniture for a retro themed resto.

2. Natural Bark Edge – Redgum Hardwood Table

This has a truly magnificent design. This table is all natural. No legs or stands, just simple plain wood. Its bark edges are polished and smoothened with enhanced detailing. Its red gum hardwood produces a red fine stripped color.

It gives an excellent look at the center of a carpeted cozy restaurant. Surround it with a couch or sofa chairs. Use appropriate colors to suit each other.

3. Du Barry inspired dining table

A classic dining table designed by Fanuli Classic. He is a furniture designer from Italy and Australia. It is inspired by the lifestyle and beauty of the famous mistress of Louis XV. It is designed with square shapes and extensions at the end of the table. It also has hidden leaves stored internally and is painted with white hue. This will give a greater look for customers.

4. Husk Chair by Wilhelmina McCaroll.

It is fully upholstered with a unique design. It is surely new to the eyes of the customers. It has an outstanding presence in the interior design for a restaurant or café. It is comfortable because of its side arc design. It also comes in varieties of colors. This will give you a stunning modern look.

5. Eames Walnut Stools

Stools made of solid walnut designed by Charles and Ray Eames. They’ve called as an abstract chess pieces. By looking at it, it really looks like chess pieces because of the base design. These stools can be used in cafes, alone or in groups with beautiful versatile. It can also be use as a small coffee table. It is a multipurpose stool.

6. Snelling’s Dining Chair

Unique! That’s the first thing that will pop-up out of your mind. This design shows a natural yet different look. It is constructed with an Australian hardwood. This chair features a cotton webbing backs and seats. It is more comfortable than traditional chairs.

It is not hard to design. There are only simple rules to follow. Choose wisely and match your furniture properly. Do not be afraid in mixing and matching your furniture. Things will surely go your way and you’ll surely be attracting lots of people.

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Precious Moments Spent at Mom and Tina’s Cafe

Moments spent with my favorite people in the world are priceless. It feels great to bond with friends over yummy foods but nothing feels more celebrated and wonderful than to dine out and bond with your family. Since my Papa passed away last March, my sister and I made it a point to treat my mom out as often as we could.

For that one special date with my mom, we decided to try Mom and Tina’s Cafe. I’ve been hearing and reading a lot of yummy things about it that’s why I was so perked up to give this resto a try.

Immediately after I saw the fresh from the Christmas story book look of the resto’s facade, I fell in love with it. It was like I could feel that very moment that I’m going to enjoy my stay there. Off we went in. If from the outside, Mom and Tina’s looked like it was photographed from a Christmas story book, wait till you get inside. The place is very cozy and laid-back, like you are suddenly toted to the animated cosmos of Cafe World or perhaps, being carried inside the dainty Gingerbread House. Picture this: sunny Sunday mornings spent with your family; Dad is reading newspaper by the veranda, Mom is baking a delicious goodie in the kitchen, your brother and sister playing together in the sala, and you’re reading a feel-good book by the corner window.

I would love to sit in one of the printed stripes couches but they’re all occupied so we just settled on one of the corner tables. The cheerful waiter handed us the menu which I find cute since it’s printed on a Papemelroti stationery or some Earth-friendly paper which I find so novel. Mama ordered for meaty spaghetti (P125) which is kind of usual, but it’s her taste buds anyway. My sister got Chicken Alexander (P160) while I went for Chicken Spinach Lasagna (P150). Since all three of aren’t afraid of diabetes attack, we immediately ordered the bakeshop’s signature desserts and asked the waiter to serve it and the pasta all at once. We ordered Sanzrival (P50), Oreo Cheesecake (P125), andToblerone Walnut Torte (90).

When we got our orders, I was a bit dismayed when I saw the small serving. When I started indulging myself in the yummy goodness of my Chicken Spinach Lasagna, I realized you should not really judge a book by its cover-or in this case, a porridge cup. Really, I felt so full and bloated after I finished eating the Lasagna. I think at least 2-3 people could share in one serving of Mom and Tina’s pasta. It’s just too full and tasty that you will need a helping hand eating it:-) By the way, all pastas are served with garlic bread rolls which taste good, too:-)

It’s actually a different story with their desserts. I think I could eat the entire piece myself and there’s no way I would be needing a helping hand on that, especially with the Sanzrival. All three cakes we ordered were delightfully good but my taste bud voted for Sanzrival as the best. Some cakes come in regular or large orders but I suggest you go for the regular size if you want to try on their other cakes.

I am definitely coming back to Mom and Tina’s! I would love to try out their French Vinaigrette and the famous Shepherd’s Pie plus the Philly Cheesesteak Sandwich. And of course, I would definitely hold a DON’T MIND ABOUT DIABETES day when I go back there and order Caramel Profiterole, Mango Walnut Torte, White Toblerone Walnut Torte, Baked Oreo Cheesecake, and whatever sweets I’d love to gorge on at this bakeshop.

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